This past week Microsoft, Amazon, and Alphabet (Google) announced major investments into the infrastructure powering their clouds, investments that no single company can hope to match.

Does this mean your private cloud is a second-class cloud citizen? Almost definitely. You simply can’t innovate fast enough.

Amazon, Google, IBM, and Microsoft “control well over half of the worldwide cloud market and all continue to grow their market share.


But, do they differ? You bet they do!