Flash ads now Click-To-Play
The Windows 10 Anniversary Update, expected to launch on July 29, will change how Flash works in the Edge browser.
Similar to Google’s Chrome and Apple’s Safari, Microsoft’s Edge browser will soon be automatically pausing Flash content on web pages.
in other words, Flash content that’s deemed to be not central to a page—advertisements and peripheral animations—will be paused automatically on visiting a page. To make the content work, it will have to be clicked first. Videos, games, and similar important content should work without changes.
Apple was the first one to introduce a freezing feature against Flash in Safari 7, which was released alongside OS X Maverick in 2013. Google followed in September 2015, when Chrome started to pause non-central Flash content on its Stable version. In both browsers, the content is displayed but remains static until the user clicks on them, similar to what will happen on the Edge browser.
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