‘Our our autocomplete predictions are produced based on a number of factors including the popularity of search terms.’ – Google says.

 

Google clarifies how search autocomplete works

Recently,Google’s search algorithm has been criticized for its results.Its autocomplete feature — not the actual search results, just autocomplete — has come under scrutiny of potential bias. A video on Twitter showed a search of “three black teenagers” on Google resulted in pictures of police mugshots, yet a search for “three white teenagers” displayed groups of smiling young people.

Google responded to the criticism by saying the search engine reflects biases which already exist in society, and that search results reflect the frequency with which particular images appear and ways they are described.

Further on, Google decided to cut the rumours short and explain how autocomplete works. It’+s well worth reading, folks.