There’s no such thing as a bad idea! Just poorly executed awesome ones
More and more organizations today find themselves having to find and exploit new ideas and opportunities in order to respond to growing competitive pressure and to changes in customers’ needs. The recent economic recession has only further accelerated the urgency of this change and the “demand” for innovation for companies.
Creativity doesn’t have to be seen as a mysterious gift or prerogative of few “talents”, but as the – daily – activity of creating not obvious connections, putting things together that are normally not together. Innovation is always more the product of a collaborative process among individuals rather than the result of the intelligence of a single person.
After all, an enterprise’s ability to innovate has always been considered a key success factor.
Her’s a great example how one team work cracked the code.
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